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Instagram Celebs, We’re Not Buying What You’re Selling

If you’re followers on Instagram are poppin’, you’re probably trying to sell me something.

It’s become an Instagram trend where “Insta-famous” models and celebrities are using their influence to promote products that simply don’t work. I guess you can call it a tradition. It’s almost like you aren’t solidified in your Instagram stats until you’re an ambassador for a company’s product.

Over the past year, people with a significant number of followers have been trying to sell us flat tummy teas – an herbal detox tea that promises to cleanse your system, speed up your metabolism, reduce bloating, and boost your energy. The tea is priced at $36 for a 2-week pack and $49 for a 4-week pack.

Now let me get this straight. You want me to pay $36 for a tea that essentially does what a regular herbal tea does?

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That same “tea” costs me $5 at my local grocery store – depending on what brand I’m buying. To add insult to injury, most of these people promoting it have either natural flat stomachs or workout regularly. Not one of these people had a gut before promoting this brand to their followers.

That tea isn’t helping them get the results they have, their trainer is.

Once upon a time not too long ago, Kylie Jenner told her Instagram followers she used a specific cream to help make her butt big. C’mon now. Anyone with common sense knows this girl was lying.

However, it doesn’t change the fact that she has followers who hang on to everything she does and will spend any amount of money on a product to do something that isn’t realistic.

Enter the latest Insta-craze. A new company is using the same Insta-celebs and models to sell backless, strapless, push-up bras that stick on and pull your breasts together. Giving you an effortless cleavage look. I was stupid enough to fall into this trap and actually purchase one.

Let me tell you, they DO NOT stick on at all.

They stick for maybe a minute before it starts to unstick itself. Never again will I be tricked by any one of these Instagram famous brand ambassadors.

These companies and their marketing teams are incredibly intelligent. Preying upon our senseless need to scroll throughout the day, we follow these accounts – whether it be Amber Rose, a Kardashian, or Sassy from Black Ink Crew – and after coming across enough pictures and comments sip the proverbial tea that is provided to us.

We are no longer intelligent consumers, we are trend followers.

However, these social influencers are acting as brand ambassadors and need to be careful on what they’re trying to sell us – their loyal audience. When you are actively standing behind a brand, your credibility gets linked to that company’s credibility. If you tell me to buy a product and the product isn’t what was promised, it causes damage to both party’s credibility because I will never trust either one again.

These ambassadors and companies are essentially scamming you out of your money – if the product doesn’t work, yet your bank and follower accounts continue to rise, I know now to never be fooled twice.

Lets start thinking before purchasing people, we can’t be this Insta-gullible.

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About Shekera Clarke

My name is Shekera Clarke. I am currently a senior at the University at Albany majoring in journalism with a business minor. I grew up in Queens, NY. QGTM! My goals upon graduating include either writing for a pop culture magazine/blog or work for ESPN because of my love for sports - whether that's behind the scenes or on air.

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