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Creating “The New Stereotype”

“Dress how you want to be addressed.” 
“Dress for success.”

We have all heard sayings like those above by our parents, mentors, or just adults attempting to steer us in the right direction – away from the negative stereotypes aligned with our melanin.

Recently, I have caught on to the wave of “The New Stereotype;” something a very dope brother by the name Marquelle Turner-Gilchrist has taken under his vision and is taking to another level. The goal for “The New Stereotype” is to use imagery to create new stereotypes, paint new pictures of the black man, and highlight the diversity and strength of a black man. The idea is to position black men in ways and places that they aren’t often “seen.” Black men well-traveled, educated, spiritual, cultured, innovative, relentless, and optimistic.

I say that to say this, in order to create a stereotype there must be frequency and consistency. This can easily be started at a young age.

Last Thursday (March 31), I got to be a part of something so beautiful and it touched me on so many levels words could never do it any justice. I was granted the opportunity to style a photoshoot with three of the most amazing kids I have ever met alongside their  beautiful – both inside and out – mother, Tanai Benard who holds it down like none other. She has raised three children on her own while traveling all over the world.

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About Daniel Jones

I am Daniel Jones! Though I have tackled many endeavors in my lifetime, I have always found my way back to my first love: FASHION! Kids would get hyped for a toy store commercial, video games, while I would grow increasingly more excited for department stores showcasing their new arrivals. I can fondly remember traipsing through the mall at nine or 10-years-old with my mother, armed with a few dollars and marching right into a store only to envision an outfit I could create or purchase a new shirt, pair of kicks or some form of accessory.

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