Work only feels like work when the sole-driving force is the check credited to your bank account bi-weekly. Entrepreneurs pursuing ventures for dollar signs are seldom successful as the key ingredient in any small business owner’s success is the passion fueling them to attack each day with a motivated spirit.
First attempting to open a trendy clothing boutique and then an enormous New York-style night club, Gwen realized that when she hit a wall there was no motivation to fight the hurdles to bring her visions to life.
“I always knew I wanted to be my own boss,” she explained. “I decided I was going to start a nightclub because I knew nightclubs made a lot of money. I was going through the process of buying this building, hit a couple snags in the road, and then it just got too hard. I decided I didn’t want to do this if it’s going to be this hard.”
The Cleveland-native fell into her passion purpose that now extends a worldwide reach for naturals everywhere. “It wasn’t until I started Naturalicious that the byproduct became the money,” she said.
Her accidental business was born while Gwen was pregnant with her now four-year-old son Caiden. Her decision to abandon the creamy crack followed watching Chris Rock’s Good Hair; specifically the moment the aluminum can dissolved after having the harsh hair chemicals poured onto it.
“I freaked out saying ‘my son is going to melt.’ I had no intention of staying natural but my hair just got so much longer and stronger and better,” Gwen said.