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Interview: Gwen Jimmere, A Pioneer Woman

Work only feels like work when the sole-driving force is the check credited to your bank account bi-weekly. Entrepreneurs pursuing ventures for dollar signs are seldom successful as the key ingredient in any small business owner’s success is the passion fueling them to attack each day with a motivated spirit.

Gwen Jimmere, CEO and founder of Naturalicious – a 4-step natural hair care product that cuts a natural beauty’s wash day time to under an hour – learned this lesson on various occasions.

First attempting to open a trendy clothing boutique and then an enormous New York-style night club, Gwen realized that when she hit a wall there was no motivation to fight the hurdles to bring her visions to life.

“I always knew I wanted to be my own boss,” she explained. “I decided I was going to start a nightclub because I knew nightclubs made a lot of money. I was going through the process of buying this building, hit a couple snags in the road, and then it just got too hard. I decided I didn’t want to do this if it’s going to be this hard.”

The Cleveland-native fell into her passion purpose that now extends a worldwide reach for naturals everywhere. “It wasn’t until I started Naturalicious that the byproduct became the money,” she said.

Her accidental business was born while Gwen was pregnant with her now four-year-old son Caiden. Her decision to abandon the creamy crack followed watching Chris Rock’s Good Hair; specifically the moment the aluminum can dissolved after having the harsh hair chemicals poured onto it.

“I freaked out saying ‘my son is going to melt.’ I had no intention of staying natural but my hair just got so much longer and stronger and better,” Gwen said.

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About Alley Olivier

Alley Olivier is a Kanye West fan hype off caffeine or Jameson, depending on the time of day. A too-proud Brooklyn, New York native, Alley has two-stepped her pen skills at digital and print publications including KarenCivil.com, Ebony Magazine, and Caribbean Life newspaper. Her greatest accomplishment and No.1 focus is being the managing editor of BrooklynButtah.com – leading a great team and handling all of the site’s supporting entities. Freelancing every-so-often, she selfishly keeps her best pieces exclusively for BrooklynButtah. Follow her pursuits for good food, dope experiences, and amazing interviews @AlleyOlivier_ #AlleyPurp

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